September 7, 2003

Spice Telecom in India Selects TeleDNA to Provide MMS Solution

Spice Communications Ltd., Karnataka state’s oldest cellular operator announces the plan to launch of Multimedia Messaging Services (MMS) in it’s circle. Head quartered in Bangalore city which is considered to be the Silicon Valley of India Spice has selected TeleDNA’s MMSC software solution. TeleDNA which is based in Bangalore and in the US focuses on providing Multimedia Messaging solutions to carriers, content providers and some niche vertical industries around the world.

With TeleDNA MMSC, Spice mobile subscribers can send and receive MMS pictures, greeting cards, favorite sports cards, video clips, upload photos to web and participate in MMS picture based contests. TeleDNA MMSC solution is the first to be deployed in India with BPL Mobile, Mumbai and is a leading provider of MMS solutions in India. The MMSC is very robust and matured and can be scaled to cater from thousands of subscribers to millions.

“TeleDNA MMSC is one of the few MMSCs that has undergone inter –operator MMSC traffic testing in a live commercial environment with all major MMSC providers in the market. Operators choose focused players like us as their MMS solution providers because of our advanced features, applications and on time customization to fit their needs. We are proud to be associated with Spice Telecom, a dynamic operator in Bangalore in bringing the latest MMS applications to the customers.” said Mr. Praveen Nallapothula, CEO of TeleDNA Inc.

Sean Dexter, MD, Spice Communications Ltd. said "We are pleased to select TeleDNA for their MMSC solution as we found that their solution met all our needs and that they offered an MMSC that was on par with the best available today. MMS is going to be extremely popular among cellular uses as it allows subscribers to click photos and send them instantly. This makes the entire user experience spontaneous and a lot of fun. MMS will also drive a lot of corporate business applications and benefit the corporate world."

About Spice Telecom
Spice Telecom, the quality cellular service provider, started its operations in April 1997. Today it is the oldest of the four cellular service providers in Karnataka, covering over 51 towns, across hundreds of villages and 18 telecom district headquarters out of 19. The company has a customer base of over 2.00 lakh active subscribers in Karnataka and is well known for its regional advertising campaigns.

About TeleDNA Inc.
TeleDNA is a focused mobile VAS (value added services) solutions provider based in Bangalore, India and USA. TeleDNA’s mission is to develop and market value added mobile applications like SMS, MMS, WAP, CBC, Welcome Messaging, Voice Mail and Video Mail solutions for mobile carriers and enterprises.

TeleDNA is a registered trademark of TeleDNA Inc.
Spice Telecom is a registered trademark of Spice Communications Ltd.

For further information, please contact:
sales@teledna.com