VAS India 2007 Le Meridian, New Delhi India

TeleDNA to supply SDP platform to Hanoi Telecom Corporation in Vietnam

TeleDNA supplies high capacity SMSC and LBA solutions for MTNL-Mumbai

TeleDNA receives order from ITI to supply SMSC, CBC, WMS and LBA-S products to BSNL West Zone.

TeleDNA to supply MMSC and WAP GW solution to Outremer Telecom

Cellplus in Mauritius launches MMS and WAP Service using TeleDNA technology

TeleDNA provides SMSC solution to Glenayre, USA for deploying at Network Rail in several places of Europe

India experiences the future of messaging with photos, color, sound and text

VAS India 2007 Le Meridian, New Delhi India:

VAS India 2007 focuses on the emerging technologies and the market trends that are closely moving towards the Value Added Services leaving behind the Voice Services. For more info visit VAS India 2007

TeleDNA is the "Industry Nite Sponsor" in the VAS India 2007 event. Mr. Praveen Nallapothula, CEO of TeleDNA will Welcome and address the guests at 18.00 Hrs. Pl do not miss this opportunity to hear TeleDNA’s innovative approach towards VAS. TeleDNA wish to welcome you all and look forward to meet you!

In the standee, TeleDNA will discuss the advanced Value Added Solutions for operators, enterprises and content providers.For prior appointment please e-mail us at sarath@teledna.com  or call @ +91 9845716117

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TeleDNA to supply SDP platform to Hanoi Telecom Corporation in Vietnam:

Hanoi Telecom has chosen TeleDNA Communications to provide state-of-the-art SDP platform. The contract between Hanoi Telecom and TeleDNA was signed for supplying Service Delivery Platform. TeleDNA SDP platform shall provide Hanoi Telecom to manage the VAS based application services (such as SMS, MMS & WAP based) and the pool of content providers efficiently and cost effectively. The platform which is robust & scalable provides efficient billing reconciliation reporting, unified portal and interface to the content providers irrespective of the type of services they offer to Hanoi Telecom.

TeleDNA is a Bangalore, India and Dallas, US based corporation focuses on providing end-to-end Value added Services (VAS) solutions to Telecom operators and enterprises around the world.

TeleDNA’s VAS solutions are matured, commercially in operation from August 2002. The solutions have been proven and being implemented in several complex networks around the world.  

About Hanoi Telecom Corporation: www.hinet.net.vn

Hanoi Telecom, a State-owned Telecommunications Jointstock Company, in co-operation with Qualcomm, a worldwide famous communications Group, are establishing the first 3 Generation Development Centre (3GDC) in Vietnam

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TeleDNA supplies high capacity SMSC and LBA solutions for MTNL-Mumbai:

TeleDNA has been awarded the contract by HCL Infosystems to supply SMSC and LBA for HCL Infosystem’s customer MTNL Mumbai, which is fastest growing operator in India’s commercial  capital. TeleDNA shall supply its state-of-the-art SMSC and LBA to meet MTNL requirement.

TeleDNA is the leader in supplying innovative mobile VAS products and services to mobile operators, enterprises and end consumers. TeleDNA VAS products, along with the state of the art Service Delivery Platform (SDP) is fully compliant to the convergent IMS architecture. Teledna also provides Managed VAS services using www.indiamobiletv.com portals.

About HCL Infosystems: www.hclinfosystems.in

HCL Infosystems Ltd is one of the pioneers in the Indian IT market , with its origins in 1976. For over quarter of a century, we have developed and implemented solutions for multiple market segments, across a range of technologies in India. We have been in the forefront in introducing new technologies and solutions. HCL Infosystems Ltd. is your one-stop-shop for products & Infrastructure Solutions in the areas of IT, Communication, Office Automation, Enterprise Networking & VPN Services This is backed by HCL's service support infrastructure - the widest in the country

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TeleDNA to supply MMSC and WAP GW solution to Outremer Telecom for La Reunion Island:

TeleDNA has recently won the ‘repeat contract’ for the supply and implementation of its MMSC and WAPGW platforms for Outremer Telecom for La Re Union Island.  TeleDNA a Bangalore, India and US based corporation focuses on providing Value added Services (VAS) solutions to carriers and enterprises around the world.  

TeleDNA’s MMSC/WAP solution is matured solution, commercially in operation from August 2002. The solution has been proven and being implemented in several networks around the world. The solution is very robust, scalable and reliable with a lot of real world applications bundled in the offering at a very competitive price. TeleDNA also helps operators solve the biggest challenge of MMSC interconnectivity. TeleDNA is also in the process of implementing all its VAS products like MMSC, SMSC, CBC and Welcome Message Server to one of the biggest and fastest growing operators in India.

About Outremer telecom: www.outremer.com

Outremer is the first private operator with French overseas department. It provides the GSM/GPRS services in Guadeloupe, Martinique and French Guiana. It also provides competitive solutions in telephony, in Internet / Intranet services and data for private/professionals subscribers.

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TeleDNA supplies high capacity SMSC, LBA & Welcome roaming server to MTNL-Delhi:

TeleDNA has been awarded the contract by Motorola to supply SMSC, LBA & Welcome roaming system for Motorola’s customer MTNL Delhi, which is fastest growing operator in Indian capital. TeleDNA shall supply its state-of-the-art SMSC, LBA and welcome roaming server solutions to meet MTNL requirement.

TeleDNA is the leader in supplying innovative mobile VAS products and services to mobile operators, enterprises and end consumers. TeleDNA VAS products, along with the state of the art Service Delivery Platform (SDP) is fully compliant to the convergent IMS architecture. Teledna also provides Managed VAS services using www.indiamobiletv.com portals.

TeleDNA MMS Broadcast Client will allow MMS users to subscribe for broadcast content categories like movie clips, joke of the day, specific product advertisements and other promotional schemes. The broadcast groups of MMS users will receive the MMS alerts of their interests when something new is available in that category. TeleDNA Broadcast Client can also be used by operators and other advertisement agencies/content providers to broadcast content at any time to all or a group of MMS users.

About MTNL: www.mtnl.net.in

MTNL was set up on 1st April, 1986 by the Government of India to upgrade the quality of telecom services, expand the telecom network, introduce new services and to raise revenue for telecom development needs of India.s key metros . Delhi, the political capital and Mumbai, the business capital of India. In the past 20 years, the company has taken rapid strides to emerge as India.s leading and one of Asia.s largest telecom operating companies. Besides having a strong financial base, MTNL has achieved a customer base of 5.92 million as on 31st March 2006.

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TeleDNA to provide MMSC, WAP Gateway and Mobile multi-media content services to Simmetry Communications:

TeleDNA has signed a contract to provide MMSC, WAP Gateway and Mobile multi-media content services to Simmetry Communications.

TeleDNA is one of the leading companies to supply mobile Value Added Services (VAS) products and services to mobile service providers, enterprises and end consumers. TeleDNA’s converged VAS solutions have been deployed in more than 45 installations in more than 10 countries helping operators to increase revenues, operational efficiency and customer satisfaction.

TeleDNA VAS products for Mobile operators include Short Messaging Service Center (SMSC), Multi-media Messaging Service Center (MMSC), WAP Gateway, Cell Broadcast Center (CBC), Location Based Services – Application Servers (LBS-AS) and Service Delivery Platform (SDP). The Mobile Multi-media Content services are hosted on TeleDNA’s proven and mature SDP which is in full compliance with convergent IMS architecture. TeleDNA’s products are highly scalable and have been deployed in all markets – tier-1 to tier-3 all across the world.

“TeleDNA’s proven and mature mobile VAS products and services will help Simmetry Communications offer advanced wireless messaging and content services to its local market and generate additional revenues”, said Mr. Kishore Karnam, CTO & GM, North America operations.

”There is clearly demand for multimedia messaging and data content in our markets. TeleDNA’s product appears to fit nicely into our existing network and will allow us to enter these new product areas aggressively”, Craig Freeman, Director of Wireless Operations for Simmetry Communications.

About Simmetry Communications:
Simmetry Communications, a wholly owned subsidiary of Adams Telephone Co-Operative, was the first cellular carrier to bring GSM technology to West-Central Illinois and Northeast Missouri. Backed by the fifty-plus year tradition of quality service exemplified by Adams Telephone Co-Operative, Simmetry is the first and only locally owned cellular provider, offering a variety of voice and data products”

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TeleDNA receives order from ITI to supply SMSC, CBC, WMS and LBA-S products to BSNL West Zone:

TeleDNA has received orders worth about US $1.5m from ITI for the supply of SMSC, CBC, WMS and LBS-AS products to BSNL-West zone. The installation and commissioning aspects has already started and expected to complete by end of September, 2006.

TeleDNA is one of the leaders in supplying mobile VAS products and services to mobile service providers, enterprises and end consumers. TeleDNA VAS products, along with the state of the art Service Delivery Platform (SDP), are fully compliant to the convergent IMS architecture. Teledna also provides Managed VAS services using www.messagebridge.net and www.indiamobiletv.com portals. TeleDNA is Bangalore, India based company with office in US and other parts of the world.

“TeleDNA has now become a leader in providing mobile VAS infrastructure products by supplying largest capacity systems to top telecom players like BSNL. This positions the company to compete globally and win mobile VAS infrastructure and services contracts” said Mr. Mahesh Waniker Vice President Sales, TeleDNA.

India is among the fastest growing telecommunications markets in the world. In a country of over one billion people, tele density now stands at about eleven percent or around 120 million people. This figure is expected to grow to 30 percent by 2010, according to the Department of Telecommunications of India.

About ITI :
ITI Ltd was established in 1948 as a Departmental Undertaking of Government of India. Later on ITI Limited was incorporated on 25th January 1950 as a Company Under the Mysore Companies act, 1938. ITI is a Public Sector Undertaking coming under the Department of Telecommunications, Ministry of Communications & IT, Government of India.

Its highly satisfied customers in India include, The Department of Telecommunications, Defense, Railways, Oil sector and Major Corporations. Many African and South Asian nations are among our overseas customers.

More information on ITI is available on the Web at www.itiltd-india.com.

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TeleDNA to supply MMSC and WAP GW solution to Outremer Telecom:

TeleDNA has recently got the order for the supply and implementation of its MMSC and WAPGW platforms for Outremer Telecom in Martinique. TeleDNA a Bangalore, India and US based corporation focuses on providing Value added Services (VAS) solutions to carriers and enterprises around the world.

TeleDNA's MMSC/WAP solution is matured solution, commercially in operation from August 2002. The solution has been proven and being implemented in several networks around the world. The solution is very robust, scalable and reliable with a lot of real world applications bundled in the offering at a very competitive price. TeleDNA also helps operators solve the biggest challenge of MMSC interconnectivity. TeleDNA is also in the process of implementing all its VAS products like MMSC, SMSC, CBC and Welcome Message Server to one of the biggest and fastest growing operators in India.

About Outremer telecom :
Outremer is the first private operator with French overseas department. It provides the GSM/GPRS services in Guadeloupe, Martinique and French Guiana. It also provides competitive solutions in telephony, in Internet / Intranet services and data for private/professionals subscribers.

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TeleDNA to supply MMSC Gateway and WAPGW solution to Monty Mobile in Lebanon:

TeleDNA has recently got the order for the supply and implementation of its MMSCGW and WAPGW platforms for Monty Mobile in Lebanon. TeleDNA a Bangalore, India and US based corporation focuses on providing Value added Services (VAS) solutions to carriers and enterprises around the world.

TeleDNA MMSC/WAP solution is matured solution, commercially in operation from August 2002. The solution has been proven and being implemented in several networks around the world. The solution is very robust, scalable and reliable with a lot of real world applications bundled in the offering at a very competitive price. TeleDNA also helps operators solve the biggest challenge of MMS interconnectivity by introducing the MMS Gateway Service. TeleDNA is also in the process of implementing all its VAS products like MMSC, SMSC, CBC and Welcome Message Server to one of the biggest and fastest growing operators in India. These implementation proves the robustness of TeleDNA solutions that will cater to millions of subscriber in the world.

About Monty Mobile : www.montymobile.com
Monty Mobile develops and executes different level mobile services and wireless data solutions for the network operators and corporate world, designed to increase the efficiency and diversity of mobile communications. Monty Mobile will be a leading provider of mobile and advanced telecommunications services for it will offer its wide range of services for operators at zero cost!

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Cellplus in Mauritius launches MMS and WAP Service using TeleDNA technology:

Cellplus, biggest cellular operator in Mauritius announces the launch of Multimedia Messaging Services (MMS) using TeleDNA MMSC solution. TeleDNA a Bangalore - India and US based corporation focuses on providing Multimedia Messaging solutions to carriers, content providers and some niche vertical industries around the world.

With TeleDNA MMSC, Cellplus mobile subscribers and exchange exciting pictures, video clips and download latest content from WAP enabled sites. The service is available for both prepaid and postpaid subscribers of Cellplus.

TeleDNA MMSC solution is matured solution, commercially in operation from August 2002. The solution has been proven and being implemented in several networks around the world. The solution is very robust, scalable and reliable with a lot of real world applications bundled in the offering at a very competitive price. TeleDNA also helps operators solve the biggest challenge of MMS interconnectivity by introducing the MMS Gateway Service.

“As part of our product & services portfolio, VAS applications play an important role. With the new MMS service, the customer has started experiencing the mobile multimedia era and we can now plan to offer new and more evolved services.“ said Mr Kresh Goomany, Executive Director of Cellplus.

“We are very pleased to offer our matured MMS and WAP technology to a market leader like Cellplus in Mauritius . Our technology offers MMS and WAP to both GSM and GPRS Cellplus subscribers simultaneously and this is a biggest advantage we offered as Cellplus subscribers are slowly migrating to GPRS service. We will continue to work with Cellplus as a partner and introduce revenue generating VAS suite of products to their customers.” said Mr. Praveen Nallapothula, CEO of TeleDNA Inc.

About Cellplus
Cellplus Mobile Communications Ltd., a wholly owned subsidiary of Mauritius Telecom, has extensively expanded its network and introduced a rich portfolio of services to satisfy its vast customer base since its operation in 1996.

Cellplus introduced the first GSM cellular network in Mauritius and has launched Cell-Oh the only GSM cellular network in Rodrigues. It has positioned itself as the leader in the GSM market in Mauritius by continuously expanding its network, by keeping abreast of state of the art cellular technology and by introducing innovative services. It has also launched its GPRS network in December 2004.

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TeleDNA provides SMSC solution to Glenayre, USA for deploying at Network Rail in several places of Europe:

TeleDNA has recently supplied SMSC solution software platform to Glenayre to deploy for Network Rail in Europe. The SMSC solution is used by railways to communicate using text messaging. TeleDNA a Bangalore, India and US based corporation focuses on providing Value added Services (VAS) solutions to carriers and enterprises around the world.

TeleDNA SMSC solution is matured solution, commercially in operation from August 2002. The solution has been proven and being implemented in several networks around the world. The solution is very robust, scalable and reliable with a lot of real world applications bundled in the offering at a very competitive price. TeleDNA also helps operators solve the biggest challenge of SMS interconnectivity by introducing the SMS Gateway Service. TeleDNA is also in the process of implementing all its VAS products like MMSC, SMSC, CBC and Welcome Message Server to one of the biggest and fastest growing operators in India. These implementations prove the robustness of TeleDNA solutions that will cater to millions of subscriber in the world.

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Emtel in Mauritius launches MMS Service using TeleDNA MMS technology:

Emtel, Mauritius pioneer cellular operator announces the launch of Multimedia Messaging Services (MMS) using TeleDNA MMSC solution. TeleDNA a Bangalore, India and US based corporation focuses on providing Multimedia Messaging solutions to carriers, content providers and some niche vertical industries around the world.

With TeleDNA MMSC, Emtel mobile subscribers and tourists can shoot pictures using their camera-enabled mobile phones and share the experiences instantaneously to friends and family members around the world.

TeleDNA MMSC solution is matured solution, commercially in operation from August 2002. The solution has been proven and being implemented in several networks around the world. The solution is very robust, scalable and reliable with a lot of real world applications bundled in the offering at a very competitive price. TeleDNA also helps operators solve the biggest challenge of MMS interconnectivity by introducing the MMS Gateway Service.

“Competing with big MMS vendors and earning the confidence of Emtel to provide our industry leading MMS solution is a big achievement for TeleDNA. Operators choose focused players like us as their MMS solution providers because of our advanced features, applications and on time customization to fit their needs. We are proud to be associated with Emtel, a dynamic operator in Mauritius in bringing the latest and greatest applications to the customers.” said Mr. Praveen Nallapothula, CEO of TeleDNA Inc.

About Emtel Ltd in Mauritius
Emtel Ltd was the first company to launch cellular operations in the Southern Hemisphere on the 29th May 1989. Emtel Ltd is a joint venture between Currimjee Jeewanjee, one of the foremost groups in Mauritius, and Millicom International Cellular (MIC) S.A. based in Luxembourg. Emtel is the only telecommunications company certified IS0 9001: 2000 by the prestigious BSI.

“Innovation has been the driving spirit at Emtel since our operation started and to be the first to bring Multimedia Messaging to Mauritian public just confirmed this technological leadership. We are therefore continually looking for innovative and smart suppliers like TeleDNA to bring efficient and competitive solutions to our customer needs. With MMS, a new page in mobile communication is open in Mauritius, allying Photos, Sounds and Animations to normal text…” says Shyam Roy, General Manager of Emtel.

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Cops to use MMS to track criminals:

TIMES NEWS NETWORK BANGALORE : Imagine the Karnataka police transmitting pictures of suspects wirelessly to its branches across the state on a real-time via the Multimedia Messaging Services (MMS) mobile handsets.

This can send timely alerts to the cops and enable them to take immediate action and hunt for the suspect, without having to wait for the picture to be brought in a police file.

Although it may sound futuristic, this is something that the cops here can really lay their hands as part of a demo.

TeleDNA, a wireless solutions company, has developed a prototype for the Karnataka police that helps put images of suspects on the network, enabling geographically dispersed police agents to have instant access to these pictures.

It can also help in tracing missing children.

According to Praveen Nallapothula, co-founder and CEO of TeleDNA, a Bangalore, India and US based corporation which has a research and development (R&D) centre in Bangalore , as part of the demo, TeleDNA will create a closed user group by connecting the centralised wireless system installed at the Police head quarter in Bangalore to the various users.

For this, the company has to piggyback on the Spice Telecom's wireless network. Interestingly, TeleDNA has tied up with Spice for MMS service.

In addition to the closed user group, the police department can send alerts to the general public. TeleDNA is also talking to other states for this application.

Besides the application for the law enforcement agencies, TeleDNA in its development centre in Bangalore is building solutions for remote surveillance, remote healthcare and marketing.

According to Nallapothula, MMS is being viewed as the next generation SMS. The Indian operators such as Hutch, RPG in Chennai, Spice and BPL Mobile have already introduced MMS service.

AirTel is offering this on a trail basis. TeleDNA is also in talks with Reliance Infocomm to introduce MMS.

The cost of MMS-enabled phones has dropped dramatically with basic models being offered at a price tag of Rs 10,000-Rs 12,000.

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MMS to help mobile cos raise revenues:

Glenayre Technologies, Inc. (Nasdaq: GEMS - News), announced today that the company's Versera® Multimedia Message Service center (MMSc version 2.0.4.0 and WAP gateway) and Versera IP- based Short Message Service center (SMSc version 2.0.4.0.) have successfully achieved interoperability approval from Nortel Networks (NYSE: NT; TSX). Compatibility approval was achieved using GSM 15 and GPRS 5.0 infrastructure equipment in Nortel Networks' Richardson, Texas Wireless Interoperability Lab.

Glenayre entered the MMSc market earlier this year when it announced a new, cost-effective MMS solution based on technology provided by TeleDNA. Today, Glenayre's portfolio includes cost-effective MMS solutions for operators that need a broad portfolio of exciting, content-rich services like picture messaging, maps and directions, stock charts and other visual applications which appeal to consumers, business users and the youth market.

The Versera MMS applications suite features multimedia messaging, greetings and photo album applications delivered on an open, standards-based MMSc. With Versera MMS, subscribers can compose, send, receive, save and delete MMS messages. Subscribers with multimedia terminals can view their messages on their handset, while non-MMS subscribers can view MMS messages online when they are sent an SMS with a web address directing them to the message for viewing.

Glenayre has also introduced an IP-based Versera SMSc based upon technology provided by TeleDNA. The scalability of this product allows it to function as an entry-level system for market trials or small deployments. The SMSc works seamlessly with all legacy SMS platforms, enabling operators to expand their existing SMS capabilities while laying a foundation for MMS services without significant capital investments.

Rolf Madson, senior vice president of marketing and business development for Glenayre, said, "Glenayre is pleased to bring to market a truly cost- effective MMS solution for operators. By leveraging the expertise we have developed as a leader in the messaging industry, we are able to offer carriers around the world the opportunity to expand and enhance their SMS and MMS offerings. Glenayre's IP-based SMSc and MMS portfolio provide a smooth evolution from legacy systems to the next generation of converged communications solutions."

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RPG Cellular in India Selects TeleDNA to Provide MMS Solution:

RPG Cellular, Chennai, India’s leading cellular operator announces the plan to launch of Multimedia Messaging Services (MMS) in major metropolitan city of Chennai using TeleDNA MMSC software solution. TeleDNA a Bangalore, India and US based corporation focuses on providing Multimedia Messaging solutions to carriers, content providers and some niche vertical industries around the world.

With this facility RPG Cellular subscribers can now send photos or video clips using camera fitted mobile phones and instantaneously share their most precious moments across the world. This facility is also being offered to prepaid subscribers of RPG Cellular.

TeleDNA MMSC solution is the first to be deployed in India with BPL Mobile, Bombay and is a leading provider of MMS solutions in India. The solution is a very robust and matured solution that can be scaled from thousands of users to millions.

"At TeleDNA we are well positioned to bring a suite of both fun and critical MMS applications to the market place and we are well positioned to serve our customers. We are very pleased with RPG Cellular’s decision to select us as their partner of choice in providing MMS technology to their customers." said Mr. Praveen Nallapothula, CEO of TeleDNA Inc.

"With our service catering to diverse segments, cellphones are no longer for just making calls. We are sure that our MMS offering will find favor with the young at heart and the tech savvy subscribers. This service comes in association with the technical expertise of TeleDNA, who have been offering MMS solutions to various cellular operators across the world." said Mr.Arun Sikka, Vice President- Marketing, Sales and Customer Service.

About RPG Cellular: www.rpgcellular.com
RPG Cellular is a part of the dynamic, Rs.6700 crore RPG Group the sixth largest business house in the country. RPG Cellular, the pioneers in cellular communications in Chennai have been offering the best value cellular service for the last 7 years. With strategically located base stations across Chennai, RPG Cellular offers the widest coverage and the strongest signals. Providing more value for money with innovative services and tariffs has helped RPG Cellular gain the competitive edge.

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Spice Telecom in India Selects TeleDNA to Provide MMS Solution:

Spice Communications Ltd., Karnataka state’s oldest cellular operator announces the plan to launch of Multimedia Messaging Services (MMS) in it’s circle. Head quartered in Bangalore city which is considered to be the Silicon Valley of India Spice has selected TeleDNA’s MMSC software solution. TeleDNA which is based in Bangalore and in the US focuses on providing Multimedia Messaging solutions to carriers, content providers and some niche vertical industries around the world.

With TeleDNA MMSC, Spice mobile subscribers can send and receive MMS pictures, greeting cards, favorite sports cards, video clips, upload photos to web and participate in MMS picture based contests. TeleDNA MMSC solution is the first to be deployed in India with BPL Mobile, Mumbai and is a leading provider of MMS solutions in India. The MMSC is very robust and matured and can be scaled to cater from thousands of subscribers to millions.

“TeleDNA MMSC is one of the few MMSCs that has undergone inter –operator MMSC traffic testing in a live commercial environment with all major MMSC providers in the market. Operators choose focused players like us as their MMS solution providers because of our advanced features, applications and on time customization to fit their needs. We are proud to be associated with Spice Telecom, a dynamic operator in Bangalore in bringing the latest MMS applications to the customers.” said Mr. Praveen Nallapothula, CEO of TeleDNA Inc.

Sean Dexter, MD, Spice Communications Ltd. said "We are pleased to select TeleDNA for their MMSC solution as we found that their solution met all our needs and that they offered an MMSC that was on par with the best available today. MMS is going to be extremely popular among cellular uses as it allows subscribers to click photos and send them instantly. This makes the entire user experience spontaneous and a lot of fun. MMS will also drive a lot of corporate business applications and benefit the corporate world."

About Spice Telecom
Spice Telecom, the quality cellular service provider, started its operations in April 1997. Today it is the oldest of the four cellular service providers in Karnataka, covering over 51 towns, across hundreds of villages and 18 telecom district headquarters out of 19. The company has a customer base of over 2.00 lakh active subscribers in Karnataka and is well known for its regional advertising campaigns.

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TeleDNA announces strategic partnership with Motorola for MMS Solutions:

Bangalore, India, January 15, 2003 - TeleDNA and Motorola entered into a strategic partnership to provide MMS solutions to wireless carriers. TeleDNA MMSC is fully integrated with Motorola GPRS network elements. The solution has been launched commercially at BPL Mobile, a carrier that was first to launch GPRS service and MMS in India with Motorola infrastructure.

TeleDNA provides a complete suite of MMS applications, which includes components like WAP Gateway, Push Proxy Gateway, SMSC-Gateway, Email Gateway, AAA, MMS Relay and other MMS applications.

With this partnership, TeleDNA will gain access to Motorola’s customers to deploy a high value MMS service. By bundling and providing GPRS infrastructure along with a revenue generating application like MMS, Motorola adds value for the wireless data infrastructure offerings to its customers.

As part of this relationship, TeleDNA and Motorola are working together with several other operators to deploy the solution.

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India experiences the future of messaging with photos, color, sound and text:

BPL Mobile, India’s premier mobilephone service provider today announced the launch of India’s first Multimedia Messaging Service (MMS). With this launch, BPL Mobile will be the 3rd operator in Asia Pacific to commercially launch the MMS service. MMS will be the killer application on GPRS and BPL Mobile is the only operator in the country possessing a robust GPRS network to deliver a rich and true MMS experience to its subscribers. At an introductory pricing of Rs. 199 per month, BPL Mobile will offer 100 MMSs (outgoing – incoming will be free) besides unlimited Internet access to its subscribers on their mobilephones.

From Monday, October 7, 2002, BPL Mobile`s subscribers with MMS compatible mobile handsets (Nokia 7650 and Sony Ericsson T68i) will be able to send multimedia messages at the touch of a button, much like how SMS works. Recipients who do not have MMS-compatible mobile handsets can receive their multimedia messages either on their e-mails or as an SMS on their existing handsets. In addition, BPL Mobile will be creating a photo library on its website, where subscribers can compose MMS messages and send them to designated mobile phone numbers.

TeleDNA has developed the full suite of multimedia messaging software services for BPL Mobile. The systems includes deployment of TeleDNA’s Multimedia Messaging Service Centre (MMSC), which is the central store-and-forward facility that will accept, buffer, process and distribute all multimedia messages in BPL Mobile`s network. The suite of MMS solutions provided to BPL Mobile by TeleDNA includes the MMSC , AAA Server and the MMS Portal through which MMS subscribers can manage and send their multimedia messages. The TeleDNA solution provides content storage, voice messaging over MMS, intelligent connectivity to e-mail, and rich push/pull applications among other services.

"At TeleDNA, we are excited and pleased to partner with an innovative operator like BPL Mobile to bring India`s first commercial MMS service. We are proud to be the first vendor to offer a total end-to-end MMS solution in India with a world-class MMSC developed for the first time in India. TeleDNA is committed to constantly work with BPL Mobile to provide mobile subscribers with practical and fun to use MMS content and applications. With the right billing model, content and marketing strategies, operators are going to witness the first killer application for their GPRS network roll outs" said Mr. Praveen Nallapothula, President and CEO of TeleDNA Inc.

Commenting on TeleDNA as a technology partner, Mr. Cardoso said “In a very competitive market dominated by established big name MMSC vendors, BPL Mobile selected TeleDNA over several competitors due to the robustness, features and quality of the product, flexibility and lead response time in developing customized applications and excellent support.”

MMS has evolved from the Short Messaging Service (SMS), now mobile users will be able to use mobile phones with built-in cameras and sound-recording equipment to create their own multimedia messages, or retrieve ready-made graphics and sound from video-and-audio-banks either on-line or in their mobile phones. Given the phenomenal success of SMS, MMS is going the future of messaging. Riding on BPL Mobile’s GPRS network, MMS (Multimedia Messaging Service) is the gigantic leap in messaging technology. A pre-requisite for delivering the real MMS experience, GPRS is today the corner stone of all new applications roll out plans of BPL Mobile.

Mr. F. B. Cardoso, President & CEO, BPL Mobile says, "SMS has taken the world by storm and we believe MMS, with its enhanced features, will enjoy similar success. As the saying goes, a photo speaks a thousand words. With the integration of the digital camera and the mobile phone, we expect to see high MMS usage from the forwarding of photo images. Self-generated content as well as content download, such as that of animated files and video clips in the near future, will also trigger a user`s desire to forward it to friends, thus creating a multiplier effect."

“The wide acceptance and usage of SMS has become so pervasive in our subscriber base, we are confident that MMS will bring greater value to mobile users, as well as a steady revenue stream for operators”, Mr. Cardoso added.

Built on open standards, TeleDNA's MMSC is easily integrated with existing applications and hardware on BPL Mobile`s infrastructure, allowing the operator to go to market in a short timeframe. Its architecture allows BPL Mobile to scale the system to meet the capacity, performance, reliability and budgetary requirements appropriate for each phase of the market life cycle, while it guarantees quality of service even at peak performance.

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Interoperability testing completed successfully between Cisco's ITP (SS7 over IP gateway) and TeleDNA's IP SMSC:

A very critical step to reduce solution deployment time and cost for wireless carriers

TeleDNA, a wireless services product development company and Cisco Systems, a world leader in routing products have successfully completed interoperability testing between TeleDNA IP SMSC and Cisco's ITP (a SS7 over IP gateway). TeleDNA and Cisco will market this joint solution to provide IP based short messaging service center to mobile wireless carriers who are forecast to experience a huge increase in SMS traffic. To provide SMS, using traditional SS7 based SMS-Cs is an expensive proposition. By bypassing the SS7 networks, carriers can also gain capacity improvements, which can be utilized to serve more voice traffic.

TeleDNA's IP SMSC and Cisco's ITP communicate with each other using standards like SIGTRAN with SUA as the adaptation layer. The entire solution is built to provide very high scalability and capacity at a very low cost.