Cell Broadcast is a mobile technology that allows text messages to be broadcasted to all mobile handsets and similar devices within a designated geographical area. The broadcast range varies from a small area (single cell) to the entire network coverage area (PLMN).

Cell Broadcast technology is used to provide services such as Emergency Alerts, Breaking News, Traffic Conditions, Sports News, Stock News, etc. to mobile subscribers currently located in a specific geographic area.

Cell Broadcast is designed for simultaneous delivery of text messages to multiple users in a specified area. Cell Broadcast is one-to-many geographically focused service, in contrast to Short Message Service (SMS) which is one-to-one and one-to-few service.

TeleDNA Cell Broadcast Center (CBC) allows Telecom Operator to have a complete control over the cell broadcast message on its network.  It is a carrier grade platform that interfaces with the mobile network elements such as BSCs, RNC, MSC over standard interfaces (3GPP or 3GPP2). The platform can scale from 1 TPS to 2000 TPS. With inbuilt GIS server, TeleDNA CBC allows system Users to easily define a geographical area on the fly and broadcast messages.