TeleDNA Mobile Advertisement Center (MAC) provides the platform to insert advertisements in Short Messages, Multimedia Messages and Location requests sent by the subscribers. TeleDNA MAC has the ability to insert the appropriate advertisement text in SMS's and MMS's based on various criteria's to provide the best impact.
In today's advertising media's like Television, the advertising agencies are approaching TV channels that charges based on the span of advertisement and viewership rating. In this mode of advertising the advertisements reach only the audience viewing the channel and the charges is going up to few hundred thousands.
Where as in Mobile Advertising using the Cell Broadcast Center (CBC), the subscribers cannot watch the advertisements on the handset unless it is enabled. Hence the penetration is poor.
The Concept of Mobile Advertising is totally different that guarantees to reach all the subscribers using the SMS, MMS or Location based services in Mobile network. The sponsor can choose the geography and the networks in which the advertising should be included.
For more information send us an e-mail to sales@teledna.com